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With over $40M+ in business impact, I improve complex systems and help product ecosystems scale. Most recently, led UX for a $25B initiative at a Global Top 200 retailer supporting emergent enterprise solutions and data sovereignty.
Lowes
LOWES
Product Designer
Status redesign increased bid participation while setting the stage for automation
Enterprise UX
Marketplace
Data Readiness
With clearer statuses, participation increased, support calls decreased, while improving data capture and reliability.
+30%
Increase in
bid submissions
+61%
Increased CTR driving business engagement
Mission Control
MISSION CONTROL
Lead Designer
Boosting tournament participation through better onboarding.
Mobile First
Microinteractions
Service Design
Refinements to registration, onboarding, and UI drove an increase in match completion and improved player engagement.
+38%
Increase in
player engagement
+75%
Relative lift in tournament retention
YOLBE
YOLBE
Lead Designer
Creating new experiences for network personas supporting Gen Z job seekers.
Mobile First
UI Enhancement
Service Design
YolBe is a post-revenue SaaS start-up aiming to be the premier entry-level job and opportunity marketplace for the mobile generation
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