Project: Design Challenge
Skills: UX Design, User Testing, and Team Lead
Deliverables: Domain Research, Competitive Analysis, User Interview & Contextual Inquiry Transcripts, User Persona, Site Maps, Task Flows, and Wireframes
Tools: Sketch, Miro, Otter.ai
Project Length: 4 Sprints
Overview
Millennials are seeking alternative ways to stay happy, healthy, and active. Our team needed to design a data-informed digital experience and as a team, we needed to align on delivering an effective UX strategy, starting from initial research to the final MVP
Questions
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What contributes to users not meeting their fitness goals?
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Why boutique or alternative fitness activities appeal to the users?
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What impact does being a part of a fitness community have on those users’ lives?
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How does receiving validation for completed goals impact the users’ long-term progress?
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When choosing to participate in exercise programs, what influences the users’ decision?
Domain Research InsightsKey Insights
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YouGov surveyed 1,254 Americans over 18 about friendship and loneliness, and, at 30 percent, Millennials were the most likely age cohort to say they felt lonely "often" or "always."
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Millennials want to be able to “customize” their fitness experience in ways that a traditional gym might limit them.
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Millennials don’t just want to look good, they want to feel
good too!
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Millennials enjoy tracking their progress and it helps them stay motivated
User Interviews
Key Insights
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Millennials are motivated by achievements and enjoy physically challenging themselves.
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Millennials like tracking their performance metrics
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Millennials use exercise to stimulate themselves mentally. Those suffering from anxiety or depression often use fitness to manage their mental health and well-being.
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Millennials find traditional box gyms to be boring and old and prefer activities such as Pure Barre and bouldering.
5 SMEs
8 Users
5 Contextual
User Persona
Design Principles
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Accommodating
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Encouraging
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Technical
Problem Statement
Those suffering from anxiety and stress need a way to seek out a fitness routine that provides positive and non-competitive opportunities to recenter the mind and reduce mental stress. Many fitness programs can be emotionally intense or potentially toxic, which results in discouragement and outright abandonment of fitness on the user’s end.
Divergent Concepts
Site Map
Final MVP
Next Steps
A reconsideration of language: experiences with Reverie are journeys, not challenges.
A home screen overhaul.
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A hub for all journeys.
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A spotlight on mood.